Mixmag Front cover Analysis

Magazine Terminology

Buzz Words: "Wow", "Exclusive", "Free" are all examples of this. Puffs: Colorful boxes promoting features inside. House Style: A magazine's distinctive design that distinguishes it from its competitors. Strap Line: A slogan Banner: Text which stands out on a coloured background generally at the bottom of the magazine. Copy: The Main Story in the Magazine. Anchorage Text: The way in which text helps to pin down the meaning of a picture and vice versa. Pugs: Placed at the top left and right corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there. Motto: Memorable phrase that is recognisable to a brand Headline: Catchy Title for the main article Sell Lines: Text on the front cover that helps to sell the magazine to the audience. Caption: Description of the main image Masthead: Name of the magazine Lead: The introductory paragraph of an article. Usually written in bold or capitals. Drop Capitals: Really big letter that starts off an article. Bleed: The extension of an illustration beyond the type area to the edge of the page. Break of the Book: The allocation of space for articles, features, and all material printed in the book. Folio: The page number, date, and name of the periodical on each page or spread.