Ideology

Ideology is the hidden message behind any media, for example, In beyonce's song 'If I was a boy' she trys to put out that male dominance overwhelms her feminism. These messages can also be shown throughout other styles of media for example images and music videos. All media texts reflect upon values or ideologies although sometimes people are not aware of this. Media is a successful carrier of ideology as it spreads out to such a wide audience. The study of Media allows people to consider different ideologies and look at dominance and implications of different styles of ideology and value systems. When studying a media text, people may look for the dominant ideology.